Arbitron Report Shows High Ratings for CARE Media’s Digital Out-of-Home Networks

According to independent media and marketing research firm Arbitron Inc. (April 2009), a vast majority of the more than 1 million weekly visitors to doctors’ offices where CARE Media’s digital out-of-home networks are deployed notice CARE Media TV and think positively about what they see. CARE Media Holdings Inc.’s reception room programming includes PetCARE TV, KidCARE TV and Women’s HealthCARE TV.

Read full article, click HERE.

CARE Media Holdings Lauches “Green” Marketing Program for Advertisers

CARE Media Holdings, a digital out-of-home network operator that specializes in the development and delivery of digital reception room programming, has announced a “green” initiative designed to benefit the network’s advertisers.

Beginning June 1, the company will offer advertisers the opportunity to provide a direct message to viewers of CARE Media’s digital out-of-home programming through a text-in message code. When interested viewers text in the code, they will receive a 164-character text message instructing them how to access detailed information on the product or service of their choice through the advertiser’s Web site.

To veiw full article, click HERE.

Arbitron to Measure Reach of CARE Media Networks

EnQii powered CARE Media Holdings, who provide programming in waiting rooms in the US, at last seem to be shouting about what they have been doing and the nice size networks; KidCARE TV (pediatrician’s offices), Women’s HealthCARE TV (obstetrician’s offices), and PetCARE TV (veterinarian’s offices) that they have built up over many years (they also took a stand at DSE last week of course).

Here we see Arbitron Inc. (NYSE: ARB) announce that it will conduct a national survey to measure the effectiveness of Care Media’s digital educational programs in these three networks…

To view full article, click HERE.

CARE Media Holdings Corp – Turning Negative Wait Time into a Positive Learning Experience

OVAB (Out of Home Video Advertising Bureau) published a ‘Guide to Digital Out-Of-Home Advertising Networks’.

CARE Media is featured on pages 20 and 21.

To view full article, click HERE.
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