CARE Media Holdings Corp, whose KidCARE TV, Women’s HealthCARE TV, and PetCARE TV networks air customized educational programming in 4,500 medical specialty offices throughout the United States, has announced plans to increase its coverage by adding 1,000 new medical specialty offices to its national digital footprint.
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The future continues to look bright for CARE Media. Since February, the network operator has been acknowledged by the digital signage industry with 3 major awards.
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According to Arbitron Inc.’s Second Annual Digital Place-Based Media Audience Estimates Report & Advertising Effectiveness study, PetCARE TV network’s audience estimates increased 100% to 1.6 million over 2009 estimates.
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AccuWeather.com, the World’s Weather Authority®, announced today their partnership with Care Media Holdings Corp to provide AccuWeather.com’s compelling real-time weather, health, and lifestyle content via their digital signage network of over 5,500 care facilities.
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According to independent media and marketing research firm Arbitron Inc. (April 2009), a vast majority of the more than 1 million weekly visitors to doctors’ offices where CARE Media’s digital out-of-home networks are deployed notice CARE Media TV and think positively about what they see. CARE Media Holdings Inc.’s reception room programming includes PetCARE TV, KidCARE TV and Women’s HealthCARE TV.
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CARE Media Holdings, a digital out-of-home network operator that specializes in the development and delivery of digital reception room programming, has announced a “green” initiative designed to benefit the network’s advertisers.
Beginning June 1, the company will offer advertisers the opportunity to provide a direct message to viewers of CARE Media’s digital out-of-home programming through a text-in message code. When interested viewers text in the code, they will receive a 164-character text message instructing them how to access detailed information on the product or service of their choice through the advertiser’s Web site.
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EnQii powered CARE Media Holdings, who provide programming in waiting rooms in the US, at last seem to be shouting about what they have been doing and the nice size networks; KidCARE TV (pediatrician’s offices), Women’s HealthCARE TV (obstetrician’s offices), and PetCARE TV (veterinarian’s offices) that they have built up over many years (they also took a stand at DSE last week of course).
Here we see Arbitron Inc. (NYSE: ARB) announce that it will conduct a national survey to measure the effectiveness of Care Media’s digital educational programs in these three networks…
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OVAB (Out of Home Video Advertising Bureau) published a ‘Guide to Digital Out-Of-Home Advertising Networks’.
CARE Media is featured on pages 20 and 21.
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