CARE Media Holdings Lauches “Green” Marketing Program for Advertisers

CARE Media Holdings, a digital out-of-home network operator that specializes in the development and delivery of digital reception room programming, has announced a “green” initiative designed to benefit the network’s advertisers.

Beginning June 1, the company will offer advertisers the opportunity to provide a direct message to viewers of CARE Media’s digital out-of-home programming through a text-in message code. When interested viewers text in the code, they will receive a 164-character text message instructing them how to access detailed information on the product or service of their choice through the advertiser’s Web site.

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